Created in 1880 by General Pitt Rivers, Larmer Tree Gardens are a picture of Victorian elegance and style. We were tasked with rebranding their website to emphasise their successful wedding offering. Our aim was to bring all their digital and print assets up to the same level of quality as that of the venue and service that they provide. Starting with their logo and key messaging, we crafted a web presence, digital brochure and print brochure. After the rebrand and a strong marketing campaign on social, Larmer Tree were awarded a "Venue of the Year" award at the UK Wedding Awards.
We started by understanding the key messaging to deliver the results that Larmer Tree were looking for. A visit to the venue and the estate as a whole made it clear that the venue and its supporting buildings are historically unique, with many features that cannot be found in any other wedding venue. The second message we quickly found was one of understated elegance. The space, quiet and immaculate nature of the gardens and its buildings are unobtrusive, meaning that every guest is free to build their own day. A number of visits to the grounds enabled us to capture imagery to support an elegant website design and build out.
We worked on a re-brand of the Larmer tree logo based on the design of an iconic Folly in the grounds of Larmer Tree. The new cleaner brand lends itself to a cleaner image for Larmer Tree across all it's channels.
Using rich dark and earthy tones we built a colourway that emphasises nature and elegance, selecting and displaying imagery so as to highlight details and using negative space to give powerful imagery room to breathe.
We worked with photographers from previous weddings to fill out the content of the brochure and website, and complimented these with a series of shoots to capture the gardens and team in a natural way.
By combining our photography and design with the new website and print brochure we were able to lift the Larmer Tree brand to a new level and highly increase the rate and geographical spread of online enquiries and requests for viewings- where the stunning grounds can do the rest. The Larmer Tree team have experienced such huge success that the calendar is full for years to come.