Millican are a lake district based bag company with a focus on using recycled materials to craft high quality well made products with a unique and pure style. We collaborated with Millican on a series of adventures to create content for social and online use, with shoots around the world. This content helped to push the sale of a new collection of bags with aspirational imagery and action shots to highlight the benefits and features of individual packs.
Over a series of shoots across three continents we took the bags Millican supplied and pushed them to the limits, through jungles, mountains, rain storms and sand storms creating aspirational content along the way to show off the bold colour ways and unique designs along with their practical uses on adventures. The images were used across social channels and in the Millican blog. The imagery was also used in print in their monthly magazine shipped out with new purchases. Taking the bags on self initiated adventures allowed us to document them in real life adventure scenarios. We were constantly impressed by their resilience in some hard situations and aimed to express this in bold attention grabbing imagery.
Our aim with Millican bags was to show a wide range of terrains and scenarios, both shots of the products on their own on location and in use.
The end result was a wide selection of aspirational images for use across social media both on our own platforms and for Millicans Instagram and blog.