The Brief
Urban Guild are a restaurant and boutique hotel group based in Dorset. We were tasked with photographing the offerings from the menu, showcasing their print collateral and photographing interiors. The images have been used for online, print and have since been used in venue for Point of Sale assets and to showcase the new menu and wood fired pizza oven.
The Solution
Over a series of shoots we covered a full range of product and lifestyle photography for Urban Reef. Our photographer and food stylist worked with the chefs to make sure the food looked the best it could while still being true to what the customer would receive . We sourced and supplied backdrops and props to give the photos a more refined editorial look. The photographs have been used online to push new menus, in print advertising and on 12ft flags and sandwich boards outside the venues. The images were also used as portfolio pieces for the design company that produced the print collateral.
The Details
We were also tasked with documenting Urban Guild's staff teaching materials to showcase the thought and consideration which goes into staff training and enhance the Urban Guild brand.
The sleek print design of the booklets (by the wonderful Global Group) teaches staff new and old about the techniques and standards of the venues, ensuring all staff are on the same high level and delivering the high level of service that Urban Guild are known for.
Our styled editorial approach to food photography helped to push the new menu in a new engaging way, replacing flat studio shot photos on a white background with images which give more of a feel of the venues themselves.
By covering the full spectrum of images from the studio and on site, we were able to provide Urban Guild with enough images to span multiple channels and helped to keep the brand fresh.
Matthew Lawrence - Head of Marketing, Urban Guild
services rendered
Portfolio sections
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