Udo's Choice

Udo's Choice

Food and product photography

The Brief

Udo's Choice is a range of nutritional supplements that are the brainchild of Udo Erasmus. The range tackles four of the most main areas of nutrition; essential ‘healthy’ fats, greens, microbiotics and digestive enzymes.We work with Udo's Choice and Savant to produce aspirational imagery to evangelise Udo's Choice, increase their audience and inspire existing users with beautifully crafted recipe and product photography. We have worked with Savant for a number of years and produced content to be used for Editorial, Advertising, Recipe books and Online use and in collaboration with high profile influencers.

The Solution

We have been working with Udo's and parent company Savant for a number of years both on location and in our own daylight studio. We offer a comprehensive service from initial recipe development, prop sourcing and food styling to photography editing and retouching.We ensure the end product is always delivered in a state ready to be used by Savants designers and advertisers. By offering these services in house it allows us to work seamlessly and efficiently reducing lead times and leading to a more polished end product.

The Details

From the smallest details of recipe development and prop selection to the food styling and photography that helps bring it all together, we offer a fully comprehensive food and product photography service

Once the 'scene' is set we can shoot around the details to capture not only the recipe but accompanying images to compliment it in an editorial spread or recipe book. We aim to deliver above and beyond client expectations to maximise the useable content from a shoot.

Our aim is to create recipes and photos which highlight the broad uses of Udo's products in an appealing way, trying to break the assumption that healthy food has to be ugly or bland.

"Working with Jake & the wilds team is always a pleasure. Jake takes inspiration from the briefs he receives and consistently delivers high quality, high impact visual solutions. It’s clear that he has worked to get a deep understanding of the identity of each of our brands and from my experience he will go over and above to deliver strong results. I’d highly recommend the wilds."
Grainne McCarthy - Brand and Online Manager
services rendered
Food Photography
Food Styling
Product Photography
Planning & Logistics
Art Direction
Recipe Development

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